This proposal sets out a tramway within Preston, 6km long, as a pilot for greater Preston. This has been designed to serve major trip generators in the corridor, including Deepdale Retail Park, Schools, Church Street, Fishergate, the Bus and Railway Stations.
Presently there are 10times more car trips in Preston than bus. The GUILD Tram will attract to public transport about 25% car trips presently made along the route. The project introduces a new way to deliver tramways, that also provides traffic, environmental and social benefits, without the need for public funding.
As a privately promoted project, negotiations and voluntary agreements will be sought. Parts of the the project including the Tram Depot has already been granted planning permission by Preston City Council. Discussions are taking place with the Highway Authority. A survey of Businesses along Church Street and Fishergate got favourable reactions, where most if not all of the overhead power wire supports will be hung off buildings, like the Christmas Decorations. This could provide a year round attraction.